Nike’s New Consumer Experience Distribution Strategy Hits The Ground Running

The Nike Inc. logo is displayed in the window of the Nike by Melrose live concept store Photographer: Patrick T. Fallon/Bloomberg© 2018 Bloomberg Finance LP

In mid-2017 Nike unveiled its plan for growth called the Triple Double Strategy (2X). Through it, the company promised to double its ‘cadence and impact of innovation,’ double its speed to market and double its ‘direct connections with consumers.’

The cornerstone of the Triple Double Strategy is the Nike Consumer Experience (NCX), which includes Nike’s own direct-to-consumer network, as well as a vastly streamlined slate of wholesale distribution partners. It is through the NCX that the company is feeding its 2X Innovation and 2X Speed initiatives.

  • Publisher: Forbes
  • Date: 2018-12-01
  • Author: Pamela N Danziger
  • Twitter: @forbes
  • Citation: Web link

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  • Publisher: Recode
  • Date: 2018-11-30T12:14:46-05:00
  • Author: Eric Johnson
  • Twitter: @Recode
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  • Author: CNS MEDIA
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