Nike’s New Consumer Experience Distribution Strategy Hits The Ground Running

The Nike Inc. logo is displayed in the window of the Nike by Melrose live concept store Photographer: Patrick T. Fallon/Bloomberg© 2018 Bloomberg Finance LP

In mid-2017 Nike unveiled its plan for growth called the Triple Double Strategy (2X). Through it, the company promised to double its ‘cadence and impact of innovation,’ double its speed to market and double its ‘direct connections with consumers.’

The cornerstone of the Triple Double Strategy is the Nike Consumer Experience (NCX), which includes Nike’s own direct-to-consumer network, as well as a vastly streamlined slate of wholesale distribution partners. It is through the NCX that the company is feeding its 2X Innovation and 2X Speed initiatives.

  • Publisher: Forbes
  • Date: 2018-12-01
  • Author: Pamela N Danziger
  • Twitter: @forbes
  • Citation: Web link

Latest tweet by publisher

Check out this next one:

50 Companies to Watch in 2019

How to make a big company more innovative

NBC* is known for shows like ‘Saturday Night Live’ and the ‘Today’ show; GE is known for making airplane engines and refrigerators. But Beth Comstock, who was a senior executive at NBC before becoming GE’s vice chair, says it’s not just what a company makes that determines its culture.

‘I found I was more able to be more creative at GE than NBC,’ Comstock said on the latest episode of Recode Media. Part of that, she explained, is because GE has a hand in so many industries; but another component is how much more ‘territorial’ people were in the media business, which hindered innovation.

  • logo
  • Publisher: Recode
  • Date: 2018-11-30T12:14:46-05:00
  • Author: Eric Johnson
  • Twitter: @Recode
  • Citation: Web link

Latest tweet by publisher

‘More than gut feeling’: Microbiota modulation technology scores at HiE 2018

Barry Callebaut, Tony’s Chocolonely and Albert Heijn form partnership for slave-free cocoa sourcing

* * *

Weekly Roundup: Roquette and Barentz confirm European partnership for food, Fonterra releases Sustainability Report

* * *

A broken global food system: Scientists urge ‘collective action’ to avert climate change catastrophe

* * *

Prova Flavor Path at HiE 2018: Tapping into protein trends and the significance of flavor masking ingredients

28 Nov 2018 — GNUBiotics (Switzerland) has won the Ingredients category in the Startup Innovation Challenge at HiE 2018 in Frankfurt. The company is developing a novel platform for selective microbiota modulation, with an initial market focus on the pet food arena. A subsequent entrance is foreseen into the infant nutrition market.’

  • Publisher: foodingredientsfirst.com/
  • Author: CNS MEDIA
  • Twitter: @www.foodingredientsfirst.com/
  • Citation: Web link

Latest tweet by publisher

(S:1) #1543699148

Video

Leave a Reply

Your email address will not be published. Required fields are marked *